
When the kimono rental shop where she was working at the time went out of business, she decided that she wanted to open her own kimono rental shop and to name it after her name, "Miu".
Generally, kimono rental shops tend to have Japanese-style names, and it's rare for a shop to be named after the owner, but she decided on it as it is, following the rule that "you decide what you do yourself".
The official name in English is MiuKIMONO, as she wants to welcome customers from all over the world.