MiuKIMONO Brand Story: Origin of the Name

This page shares the MiuKIMONO brand story, including how the name was chosen and the thoughts behind it.

When the kimono rental shop where she was working at the time closed, she began thinking about opening her own kimono rental shop and naming it after herself, “Miu.” With gentle encouragement from her husband, who said, “That sounds just fine,” she decided to keep the name.

Most kimono rental shops tend to have traditional Japanese-style names, and it is relatively uncommon for a shop to be named after its owner. However, she felt comfortable moving forward with this choice. The official English name, MiuKIMONO, reflects her wish to warmly welcome customers from all over the world.fficial name in English is MiuKIMONO, as she wants to welcome customers from all over the world.